Footwear History, Dirt On Dirt Part I - The Converse

The origin of Converse shoes dates back to 1908 when Marquis M. Converse established the Converse Rubber Company in Malden, Massachusetts. The small company began producing shoes in 1909. In the last hundred and three years, the company has grown to become the largest  manufacturer of footwear worldwide.

Converse made its mark on the footwear industry when it introduced the canvas All Star® basketball shoe in 1917. Through the endorsement of Basketball Hall of Famer Charles “Chuck” H. Taylor, the shoe captured a majority of the basketball shoe market. As the first athletic shoe endorser, Taylor became a salesperson for the company in 1921. He traveled the country promoting the shoes and conducting basketball clinics for coaches. His signature was added to the ankle patch of the shoe in 1923, and the shoe style became known as the Chuck Taylor® All Star®.

As one of the most popular shoes of all time, over 550 million pairs of the Chuck Taylor® All Star® have been sold. Until the 1970s, when leather supplanted canvas on the basketball court, the shoe retained between 70 and 80 percent of the basketball shoe market. The Chuck Taylor® All Star® continued to be popular as a fashion shoe, and it continues to attract devotees eighty years after its introduction. During the 1970s, Converse developed new, high-performance leather shoes and acquired new endorsers. Following in the tradition of Chuck Taylor, NBA basketball players Larry Bird, Julius “Dr. J” Erving, and Dennis Rodman have endorsed Converse basketball shoes.

Now that we know the theory of the Converse lets all reveal the hippie in us and get that dirt on it, there's just something about a dirty converse you can't ignore. ♥